The Roadmap is the what and when — a short reference plan showing you the milestones for each age. The Runway is the how — the full worksheets, activities and step-by-step teaching that actually walk you and your child through each one. Think of the Roadmap as the map, and the Runway as the route

Each Waypoint is short by design — three pages covering the idea, the resources, and how to use them — but it's meant to live with you for around three months, because the goal is to embed a habit, not get through content. With twelve Waypoints per Runway, that maps naturally onto the age range it covers, so there's never a backlog building up behind you. Depending on the Waypoint, that might mean a short story at bedtime, a set of conversation cards, or a real-life moment — questioning an advert together, setting up a "wishes" folder on your phone, working through a payslip, or talking through investment options. Used this way, it's happening all the time and none of the time: no lesson to schedule, just ordinary moments — teatime, bedtime, the school run, an ad break — that are already part of your week.

It's built to pull back, not stay constant. In the younger Runways, you're leading — a story, an activity, a conversation you start. As they move through the Runways, your role shifts from leading to oversight and advice, because teenagers push back against being taught at and respond far better to independence — that's not a guess, it's what I've seen working with teenagers outside a classroom setting. Several activities in the older Runways are designed to be done with friends rather than a parent, because that's often where it actually lands. That said, every family's different: if your child prefers to work through it alone, or you'd rather stay hands-on the whole way through, it works that way too — it's not one-size-fits-all, because no family is. One exception to all of that: the Runways do open the door to real investing fairly early, and anything involving actual money — checking the balance in their JISA, for example — is always the parent's to handle. Your child observes and learns from it; they're not the one logging in or making the decisions. And I'm always reachable if a question comes up along the way.

That's normal, and less of a risk here than it would be with a course, because the habits themselves keep running even when the "lesson" part doesn't feel exciting — doing an earning job around the house, splitting money into jars, a general awareness of cost when you're out shopping together. Those carry on in the background regardless of whether your child seems engaged in the moment, and it's that repetition, not enthusiasm, that actually builds the habit. It's also designed to grow with your child rather than stay static: just as the teenage years hit, and attention naturally drifts elsewhere, activities that bring friends in start to appear — timed deliberately, because that's when peer involvement does the most to hold engagement. There's no deadline either way — you've bought it once, and it's yours to come back to whenever it clicks.

It's not really a competitor — it's what those apps don't do. They're good for tracking pocket money day to day, but the learning stays inside the app, on a screen, in the child's hands alone. The Runway works the other way: it turns money into something the whole family talks about regularly and openly, in daily life — a jar on the kitchen side, a conversation at the till, a question over tea — not a login. No app can replicate that, because it isn't something an app does, it's something a family does together. In fact, Runway 2 actively suggests introducing something like GoHenry alongside it, for even broader money education — this isn't an either/or, it's designed to work with an app, not instead of one.

On price, it's worth looking at properly rather than just as a number: £24.99 covers a full Runway across roughly three years — worked out monthly, that's under £1 a month. GoHenry's cheapest plan alone runs £3.99 a month, which adds up to well over £140 across the same three years.

No — nothing here requires you to have one set up. A Junior ISA (JISA) is simply a tax-free savings or investment account for your child that they can't access until 18. I should be upfront about something here: I'm not financially regulated, and I don't pretend to be — I'm not in a position to recommend specific products or go deep into investment advice, and I won't. What I am able to do is raise awareness and educate, and that's really the whole point of the Runway. The focus throughout is understanding — giving your child (and often you) the grounding to manage a JISA, an inheritance, a trust fund, or simply their own salary once they're older, rather than pointing you toward any particular product or provider. You won't be lost if you've never opened a JISA; you'll come away understanding what one is and how it fits into the bigger picture, which is what actually holds up over a lifetime, long after any one account or product is gone.

Yes — email me within 14 days and I'll refund you, no questions asked.

This time frame is done deliberately. It is based around educational and cognitive research that has repeatedly shown that when children learn something they forget up to 70% of the information the next day. If the learning is not repeated up to 90% of the original information can be lost within a week.
That's why this system gives it 3 months. Time to learn to skills, time to apply it. Time to go over it again in real life scenarios. Time for the skill or knowledge to go from something they once learned and forgot to become a habit they use regularly. My aim is not for you to sit with your child, complete a task and be proud they can do it on the day. The aim is to make a long term change in your child's memory so that the learning sticks and the habit lasts a lifetime. That's why 3 months.